Lesson details

Guests have always looked to balance value and convenience. But now, more than before, assume that every dollar, pound, euro, or anything in between counts! In this lesson, Michael will assist you on how to best adjust your pricing without alienating your guests.

What you’ll learn

  • How the value of your offerings will impact your pricing strategy
  • How guest purchasing habits can help decide price points 
  • Evaluate the pros and cons of adjusting your pricing strategy
  • How you can reduce the production cost and deliver the same quality to leverage on price points 

This lesson is aimed at hospitality business owners and managers who are restarting after the COVID-19 shutdown.


Michael Bascetta
Michael Bascetta is the co-owner and operator of Bar Liberty, Capitano, and Falco Bakery and co-founder of Worksmith.
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