As businesses start to reopen, it’s time to think about what makes your business stand out from the rest and ensure guests enter your doors and not your competitors. In this lesson, Michael will explain why your brand promise is important and worth giving focus to at this time, as well as how to establish the best brand promise for restarting your business.

What you’ll learn

• Why it’s important to define or redefine your brand promise 
• What’s in a brand promise that will help your business
• If your brand promise fits into the COVID-19 world

This lesson is aimed at hospitality business owners and managers who are restarting after the COVID-19 shutdown.