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Lesson details

As a concierge, you must exude trustworthiness, approachability, and friendliness. This needs to become part of your concierge DNA - your personal brand. In this lesson, James Ridenour leads you through establishing your personal brand, and the expected presentation standards of a concierge.

What you'll learn in the Concierge personal brand lesson

  • How to build your personal concierge brand
  • How to lead the profession with expected presentation standards
  • How to lead the profession with guest confidentiality

Who the Concierge fundamentals course is for

This online course is aimed at new and aspiring concierge staff, and service staff required to perform concierge duties.


James Ridenour

James Ridenour is a Chief Concierge and the 3rd Vice President of Le Clefs d’Or International.

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