Concierge personal brand

James Ridenour

3m 26s


Lesson Details

As a concierge, you must exude trustworthiness, approachability, and friendliness. This needs to become part of your concierge DNA - your personal brand. In this lesson, James Ridenour leads you through establishing your personal brand, and the expected presentation standards of a concierge.

What you’ll learn

  • How to build your personal concierge brand
  • How to lead the profession with expected presentation standards
  • How to lead the profession with guest confidentiality

This course is aimed at new and aspiring concierge staff, and service staff required to perform concierge duties.


James Ridenour

Chief Concierge

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