Optimizing extended stays
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Course details
Did you know that the extended-stay market outperformed all other hotel market segments during the coronavirus pandemic? Extended length bookings are a great way to expand your offering, and they come with a lot of unique opportunities - and challenges. But if you work strategically, you can reap some incredible benefits.
So this course will help you develop a comprehensive, targeted extended stay strategy to benefit your business resilience, your guest experience, and of course your bottom line. With guidance from Julian Darisse, a luxury hotel operations expert with more than 20 years of industry experience, you’ll discover how to optimize your approach to extended stays.
What you’ll learn in the Optimizing extended stays course
- The unique characteristics of extended stays
- Typical amenities required by extended-stay guests
- How extended stay bookings can support business resilience
- Shaping strategy through key metrics, including CPOR and RevPAR
- Understanding, redesigning, and evaluating your market segment mix
- How to define - and redefine - extended-stay guest personas
- The importance of operational agility
- Tips for implementing operational agility to make the most of extended-stay bookings
- How to train staff to support strategic extended stay operations and service
- A four-pronged approach to evaluating and amending your extended-stay strategy
- Understanding unique risks and challenges associated with extended stays
- Identifying and negotiating corporate partnerships as part of your extended-stay strategy
- Marketing strategy for revenue managers to help meet budget objectives
Who the Optimizing extended stays course is for
The Optimizing extended stays online course is aimed at revenue managers and executive team members seeking to optimize revenue through extended-stay bookings.
Meet your instructor
12 lessons included in this course
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Start a course to master new skills in your chosen specialist area. Work through a series of topic-focused lessons at your own pace, and pass the final quiz to earn a digital certificate that proves your expertise.
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Complete all the lessons included in the course. Each lesson is generally 3-5 minutes long.
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At the end of each course is a quiz. The quiz will test that you have retained the key learning outcomes in each course.
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Receive a digital badge for every completed course that you can download and share with your professional network.
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Use your specialist training to build confidence, progress further in your career, or build expertise in areas you're passionate about.
All Typsy courses are endorsed by the Institute of Hospitality
Typsy courses have been endorsed by the Institute of Hospitality which demonstrates the courses:
- Adhere to good practice standards in training and training delivery
- Are relevant to the needs of the industry
- Meet a wide range of essential criteria relating to quality standards and quality learning outcomes
What to expect when you learn on Typsy
What our members are saying
"I especially love how crisp and easy to follow these courses are."
"Been loving Typsy so far! It was honestly like love at first sight, with the plethora of informative courses at my fingertips in such high quality and certified instructors. I especially love how crisp and easy to follow these courses are, whether you're a novice or an expert... Highly recommend Typsy to everyone who's a part of the hospitality industry."
"It assisted in sharpening and updating my current skills."
"I have been using the Typsy online training platform since April 2020 and have found it to be very informative, simple, and it provides hands-on, practical skills that I have been able to immediately implement at my accommodation facility. It also assisted in sharpening and updating my current skills to enhance my guests' experiences in the future."
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