This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Extended stay marketing for revenue managers
Marketing might not be something that revenue managers usually think about - but being able to apply a holistic approach to your business strategy can give you...
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This lesson includes
- Closed captions & dubbing
- Downloadable resources
- Mobile app (iOS & Android)
Lesson details
Marketing might not be something that revenue managers usually think about - but being able to apply a holistic approach to your business strategy can give you a competitive edge, and help you understand more of the 'bigger picture'.
In this online lesson about understanding marketing for revenue managers, Julian Darisse will talk you through some key marketing principles for the extended stay segment to help you expand your market reach and achieve budget goals.
What you'll learn in the Extended stay marketing for revenue managers lesson
- How to identify brand identity, key stakeholders, and target markets
- The importance of a marketing plan that encompasses macro and micro views of your strategy
- How to design a purchase funnel specific to each extended stay segment or guest persona
Instructor
Julian Darisse is a highly regarded luxury hotel operations and brand experience expert with over 20 years of leadership experience across global hospitality markets. He is currently the Global Director of Brand Experience at Mövenpick Hotels &...
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