Marketing might not be something that revenue managers usually think about - but being able to apply a holistic approach to your business strategy can give you a competitive edge, and help you understand more of the 'bigger picture'.
In this online lesson about understanding marketing for revenue managers, Julian Darisse will talk you through some key marketing principles for the extended stay segment to help you expand your market reach and achieve budget goals.
What you'll learn in the Extended stay marketing for revenue managers lesson
- How to identify brand identity, key stakeholders, and target markets
- The importance of a marketing plan that encompasses macro and micro views of your strategy
- How to design a purchase funnel specific to each extended stay segment or guest persona
Who the Optimizing extended stays course is for
The Optimizing extended stays online course is aimed at revenue managers and executive team members seeking to optimize revenue through extended stay bookings.