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Lesson details

Market segment mix is one of the most important components of your revenue strategy. It's vital to understand how each segment is contributing to your overall budget target. So when you adjust your strategy to focus on new markets, you also need to think about how this affects your segment mix. 

In this online lesson about redesigning market segment mix, Julian Darisse will guide you through key steps for analyzing, monitoring, and evaluating your segment mix for optimal impact.

What you'll learn in the Redesigning your market segment mix lesson

  • Understand why it's important to analyze your segment mix 
  • Establish key steps to follow to analyze your segment mix
  • Follow the MARS steps for monitoring and evaluating your mix

Who the Optimizing extended stays course is for 

The Optimizing extended stays online course is aimed at revenue managers and executive team members seeking to optimize revenue through extended stay bookings.


Julian Darisse

Julian Darisse is a luxury hotel operations expert and Managing Partner at The Skill Shop Sales and Operations Consulting.

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