How to sell more functions and events
In this online course led by Bree Wailes, you will learn how to successfully sell events at your business.
This course includes
- Quizzes & knowledge checks
- Downloadable resources
- Closed captions & dubbing
- Mobile app (iOS & Android)
- Hands-on activity
Supported by trusted hospitality organizations
This course is supported by leading hospitality organizations, reflecting recognized industry best practice.
Skills you will gain
Course details
When it comes to selling events, it isn’t as simple as greeting your client and getting them to sign a contract. In fact, there are many steps you need to consider before your client is even ready to seal the deal. From the right location in your venue to upselling and more, understanding your client’s wants and needs is all part of the selling process.
In this online course, Bree Wailes, Founder of We Surge, will provide practical tips and tools to help you increase your business revenue. You’ll learn about the sales mindset, tracking conversions, hosting site inspections, and more.
What you'll learn in the How to sell more functions and events course
- The importance of selling more events
- How to establish a sales mindset
- How to present yourself
- The 3 step process to sell more vents
- How to calculate your conversion percentage
- How to track your inquiry, tentative and conversion process to funnel blind spots
- How to identify touchpoints from inquiry to conversion
- Why client profiles will help you sell more
- How to build client profiles
- How to design email templates to pitch for the next step
- How to design effective sales questions and scripts
- How to host site inspections
- Why positive relationships influence your sales outcomes
- How product knowledge can increase sales
- The difference between reactive and proactive sales
- How to lockdown repeat clients
Who the How to sell more functions and events course is for
This online course is aimed at event sales coordinators and managers as well as those interested in strengthening their event sales techniques.
Course content
12 lessons · 47m 27s total · 1 hands-on activity
Course instructor

Bree Wailes is the founder of Salesoda, an events, weddings, and hospitality sales business. With more than 20 years of experience under her belt, Bree has seen it all - from event disasters to event blockbusters. Her knowledge and passion for events...
View full profileInstitute of Hospitality
This course is globally recognized by the Institute of Hospitality and is worth one (1) CPD point.
Find out more →Why learn on Typsy?
Practical training designed for real hospitality moments.
Learn from industry professionals who understand real service.
Short, flexible lessons that work around shifts, not against them.
Give individuals clarity and teams a shared standard to follow.








