Ever tried to sell an event when you didn’t know the client? It’s pretty hard to do. That’s why it’s important to have the client’s trust and understand their needs before trying to sell them anything. In this lesson, Bree Wailes explains what a customer avatar is, how to build one, and then use that knowledge to adapt your language to a wide variety of clients.

What you’ll learn

• Why client avatars are important
• How to build a client avatar
• How to adapt your language to speak to a variety of clients

This lesson is aimed at event sales coordinators and managers as well as those interested in strengthening their event sales techniques.