Imagine your client being at the base of a ladder. The top of the ladder is the conversion of the sale, and all the steps of the ladder are the steps you have to take to assist the client in getting to the top. These are the touchpoints we have with our clients. In this lesson, Bree Wailes will help you understand how many touchpoints are in your conversion funnel, and how to streamline them.
What you’ll learn
- How to identify touchpoints from inquiry to conversion
- How to quality clients to move towards conversion
This lesson is aimed at event sales coordinators and managers as well as those interested in strengthening their event sales techniques.
Bree Wailes is a founder of We Surge, a business specializing in Event, Wedding & Hospitality Sales.