Proactive event sales

A proactive sale is one that you have initiated 100% on your own. Being proactive in sales is presenting your venue as the best option before your clients even thought about it themselves. It requires putting together a strong strategy to help increase your success rate. In this lesson, Bree demonstrates the five steps to design and action a proactive sales strategy and how you can build this into your day of reactive sales.

What you’ll learn

• The difference between reactive and proactive sales
• How to leverage your data to proactively sell
• How to build a proactive sales strategy for peak and off-peak periods
• How to lockdown repeat clients

This lesson is aimed at event sales coordinators and managers as well as those interested in strengthening their event sales techniques.