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Lesson details
When it comes to making purchasing decisions, emotions actually trump logic. This is especially true in restaurants – descriptions of menu items that trigger emotional responses sell much better than those that focus on value for money. Food after all is a sensory experience.
In this online lesson, restaurant consultant and founder of The Restaurant Boss, Ryan Gromfin, shares his tips for writing menu descriptions that appeal to customers.
What you'll learn in the How to write menu descriptions lesson
- How to write menu descriptions that make sales
- The different ways of writing descriptions for fine dining, casual and family restaurants, and diners
Instructor
