When it comes to making purchasing decisions, emotions actually trump logic. This is especially true in restaurants – descriptions of menu items that trigger emotional responses sell much better than those that focus on value for money. Food after all is a sensory experience.

In this lesson, restaurant consultant and founder of The Restaurant Boss, Ryan Gromfin, shares his tips for writing menu descriptions that appeal to customers.

Learn hospitality skills for today’s world, including:

• How to write menu descriptions that make sales
• The different ways of writing descriptions for fine dining, casual and family restaurants, and diners

Restaurant owners and managers, make your menu design work for you with pointers from an industry expert!