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Lesson details

As a restaurant owner or manager, at some point, you’re going to have to make the tough call to increase prices on your menu. Food costs are increasing and you have to make adjustments around this so that your profits don’t drop. But when you increase prices you risk losing customers to your competitors – unless you do it with some clever planning beforehand.

In this online lesson, restaurant consultant and founder of The Restaurant Boss, Ryan Gromfin, explains how to increase prices and keep customers!

What you'll learn in the How to increase prices and keep customers lesson

  • How to decide which menu items deserve a price increase
  • How to announce a price increase to your customers without losing them to your competitors

Who The art of menu engineering course is for

Restaurant owners and managers, make your menu design work for you with pointers from an industry expert!


Ryan Gromfin

Former chef Ryan Gromfin is a consultant for the restaurant industry. He uses his extensive experience to help owners and managers reduce costs and increase profits.

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