This course is included in a Typsy Free subscription along with 30 other courses. This course is also included in all paid Premium subscriptions, along with 90 other courses.

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Course details

Effective marketing starts with good copywriting. You will use copywriting across all of your marketing channels – from your social media to your website to your email campaigns – so paying attention to what you write and how you write it is crucial.

In this Writing 101 course, award-winning copywriter Helen Steemson shares her pro tips for making your writing punchy, concise and tailored to your audience.

Find out how to create copy that strengthens your brand and increases your revenue!

WHAT YOU WILL LEARN

  • How to identify the target audience for your writing
  • How to plan your writing
  • How to make your writing concise, punchy and easy to read
  • How to edit your writing
  • How to write persuasively
  • How to get people to read what you write
  • How to write effective marketing emails

If you own or manage a hospitality venue, this is the course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.

Meet your instructor

Helen Steemson

Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand.

Read More

Prove you’re job ready

Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate.

  • Learn the latest in your chosen industry or subject.
  • Complete each course and pass the quiz.
  • Earn a certificate that you can print or share on linkedin-logo.svg
  • Impress employers with learning outcomes you can add to your CV.
  • Make your career dream a reality.
Prove you’re job ready

How courses work

1
Join a 10-day trial

Begin a free trial where you get access to all courses, quizzes, and certificates that you can complete anytime during the 10 days. Cancel anytime with no charge.

2
Watch all the lessons

Complete all the lessons included in the course. Each lesson is generally 3-5 minutes long.

3
Pass the quiz

At the end of each course is a quiz. The quiz will test that you have retained the key learning outcomes in each course.

4
Earn digital certificates

Receive a certificate for every completed course that you can download and share with your professional network.

5
Become an expert

Use your specialist training to build confidence, progress further in your career, or build expertise in areas you're passionate about.

All Typsy courses are endorsed by the Institute of Hospitality

Typsy courses have been endorsed by the Institute of Hospitality which demonstrates the courses:

  • Adhere to good practice standards in training and training delivery
  • Are relevant to the needs of the industry
  • Meet a wide range of essential criteria relating to quality standards and quality learning outcomes

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What our members are saying

"I especially love how crisp and easy to follow these courses are."

"Been loving Typsy so far! It was honestly like love at first sight, with the plethora of informative courses at my fingertips in such high quality and certified instructors. I especially love how crisp and easy to follow these courses are, whether you're a novice or an expert... Highly recommend Typsy to everyone who's a part of the hospitality industry."

Tarini T Tarini T

"It assisted in sharpening and updating my current skills."

"I have been using the Typsy online training platform since April 2020 and have found it to be very informative, simple, and it provides hands-on, practical skills that I have been able to immediately implement at my accommodation facility. It also assisted in sharpening and updating my current skills to enhance my guests' experiences in the future."

Denise A Denise A

FAQ

Each course consists of a number of 3-5 minute lessons and a quiz. When you successfully pass the quiz you will earn a digital course certificate.

Yes! Every Typsy course includes a digital certificate that you can download or share online. To earn a certificate you must successfully pass the course quiz.

No! Each course is 100% online. You can login at anytime and learn at your own pace.

Typsy Premium provides you with full access to the Typsy platform. You can access and watch any of our 85+ courses. Typsy Free provides limited access to the Typsy Platform and includes access to 30+ courses.

Your free trial of Typsy Premium is valid for 10 days. You can cancel at any time during your trial and you won't be charged.

Start learning today - with your free 10-day trial.

After your free trial you can:

  • Pay per year to keep learning online
  • Have complete control over your subscription; you can cancel any time
  • Learn at your own pace
  • Complete online assessments to test your knowledge and prove your skills
  • Earn digital course certificates that you can share online, with potential employers, and your professional network