When you’re putting together your writing, you’re most likely toiling over every word to achieve the perfect paragraphs. But it’s more important to consider how your audience will read what you’ve written so you can structure the text in a way that will be most effective.

In this lesson, award-winning copywriter Helen Steemson shows you how to cater to the most common of readers – skim-readers.

Learn hospitality skills for today’s world, including:

• How to use headings and subheadings in your writing
• How to use bullet points in your writing

If you own or manage a hospitality business, get the expert writing tips you need to make your marketing stand out!