When you’re putting together your writing, you’re most likely toiling over every word to achieve the perfect paragraphs. But it’s more important to consider how your audience will read what you’ve written so you can structure the text in a way that will be most effective.

In this online lesson, award-winning copywriter Helen Steemson shows you how to cater to the most common of readers – skim-readers.

What you'll learn in the How to use headlines in your writing lesson

• How to use headings and subheadings in your writing
• How to use bullet points in your writing

Who the Writing 101 for hospitality businesses course is for

If you own or manage a hospitality venue, this is the online course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.