Sending marketing emails is a really important part of your overall marketing strategy, but sending bad emails to your audience can completely ruin your brand’s reputation. While there are no rules set in stone that dictate what will and won’t work, there are some email marketing best practices that you should understand.

In this online lesson, award-winning copywriter Helen Steemson shares her pro tips for writing effective marketing emails.

What you'll learn in the How to write effective marketing emails lesson

• How to write great marketing emails
• What to avoid when writing marketing emails

Who the Writing 101 for hospitality businesses course is for

If you own or manage a hospitality venue, this is the online course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.