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Lesson details

There are three phases in the writing process – planning, writing, and editing.

Planning ahead will help you focus and define the themes in your writing. So while it may seem tedious, the planning stage makes a massive difference to the final product, which is why it’s important not to overlook it.

In this online lesson, award-winning copywriter Helen Steemson explains how to plan your writing to make the process easier – and your writing more effective!

What you'll learn in the How to plan your writing lesson

  • Why planning your writing matters
  • How to plan your writing and what you need to take into consideration when planning

Who the Writing 101 for hospitality businesses course is for

If you own or manage a hospitality venue, this is the online course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.


Helen Steemson

Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand.

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