Defining your audience for copywriting

Helen Steemson

5m 13s


Lesson Details

When you’re planning the marketing strategy for your hospitality business, you have to consider all the aspects involved so your content is strong, compelling and working to your advantage.

Copywriting is one of those key elements, because you’ll use it across all of your marketing channels. The first step towards creating great copy is defining your audience so you know who you’re writing for.

In this lesson, award-winning copywriter Helen Steemson explains how to identify your target audience.

Learn hospitality skills for today’s world, including:

  • The importance of identifying an audience in your writing
  • How to identify your target audience

If you own or manage a hospitality business, get the expert writing tips that will take your marketing to the next level!


Helen Steemson

Copywriter and creative director

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