Strong marketing messages require snappy, concise writing in the active voice. Writing in the passive voice is effective and necessary in certain situations. But when used in the wrong context, it makes your writing sound too wordy and clumsy.
In this online lesson, award-winning copywriter Helen Steemson outlines the importance of knowing how and when to use the two voices in your writing.
What you'll learn in the Writing in the active vs passive voice lesson
- How to edit your writing from the passive to the active voice
- How to use the passive voice effectively when it’s necessary
Who the Writing 101 for hospitality businesses course is for
If you own or manage a hospitality venue, this is the online course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.