Strong marketing messages require snappy, concise writing in the active voice. Writing in the passive voice is effective and necessary in certain situations. But when used in the wrong context, it makes your writing sound too wordy and clumsy.
In this lesson, award-winning copywriter Helen Steemson outlines the importance of knowing how and when to use the two voices in your writing.
Learn hospitality skills for today’s world, including:
- How to edit your writing from the passive to the active voice
- How to use the passive voice effectively when it’s necessary
If you own or manage a hospitality business, get the expert writing tips you need to make your marketing stand out!
Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand.