To create effective copywriting in your marketing messaging, you have to think about your audience first. Persuasive writing offers the reader an incentive by hinting at the ways they can benefit from your business.

In this online lesson, award-winning copywriter Helen Steemson explains the importance of writing with your audience in mind.

What you'll learn in the How to write to sell lesson

• How to write persuasive copy
• Techniques that will help your writing sell your product

Who the Writing 101 for hospitality businesses course is for

If you own or manage a hospitality venue, this is the online course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.