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Lesson details

Writing clearly is a fundamental aspect of your marketing strategy. You want to ensure that your copy isn’t cluttered with unnecessary words that will confuse your audience and detract from your message.

In this online lesson, award-winning copywriter Helen Steemson explains how to write clearly and effectively.

What you'll learn in the How to make your writing easier to read lesson

  • The importance of clear and concise writing in your marketing messages
  • How redundancies and vague nouns weaken your writing

Instructor

Helen Steemson

Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand.

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