How to make your writing easier to read

Helen Steemson

2m 3s


Lesson Details

Writing clearly is a fundamental aspect of your marketing strategy. You want to ensure that your copy isn’t cluttered with unnecessary words that will confuse your audience and detract from your message.

In this lesson, award-winning copywriter Helen Steemson explains how to write clearly and effectively.

Learn hospitality skills for today’s world, including:

  • The importance of clear and concise writing in your marketing messages
  • How redundancies and vague nouns weaken your writing

If you own or manage a hospitality business, get the expert writing tips that will take your marketing to the next level!


Helen Steemson

Copywriter and creative director

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