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Lesson details

Writing clearly is a fundamental aspect of your marketing strategy. You want to ensure that your copy isn’t cluttered with unnecessary words that will confuse your audience and detract from your message.

In this online lesson, award-winning copywriter Helen Steemson explains how to write clearly and effectively.

What you'll learn in the How to make your writing easier to read lesson

  • The importance of clear and concise writing in your marketing messages
  • How redundancies and vague nouns weaken your writing

Who the Writing 101 for hospitality businesses course is for

If you own or manage a hospitality venue, this is the online course for you! Sharpen your grammar and writing skills to improve your marketing campaigns with help from our star instructor.


Helen Steemson

Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand.

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