Lesson details

Writing clearly is a fundamental aspect of your marketing strategy. You want to ensure that your copy isn’t cluttered with unnecessary words that will confuse your audience and detract from your message.

In this lesson, award-winning copywriter Helen Steemson explains how to write clearly and effectively.

Learn hospitality skills for today’s world, including:

  • The importance of clear and concise writing in your marketing messages
  • How redundancies and vague nouns weaken your writing

If you own or manage a hospitality business, get the expert writing tips that will take your marketing to the next level!


Helen Steemson

Helen Steemson is the award-winning lead copywriter and creative director at Words for Breakfast, a copywriting agency in Auckland, New Zealand.

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