How servers can sell using descriptions

David Hayden

4m 30s


Lesson Details

The best way to sell a menu item to a customer is by painting a picture of the experience they will have if they order that dish. If you can use the same descriptive words to describe a car – like "great" or "amazing" – then it’s not a good restaurant sales technique.

In this lesson, hospitality consultant David Hayden explains five different ways to sell a dish using strong and effective descriptions.

Learn hospitality skills for today’s world, including:

  • The value of positive sales
  • Different ways of selling menu items using descriptions – plate to fork, quality, flavors, popularity and scarcity

Severs, sharpen up your menu recommendation game with tips from the experts!


David Hayden

Hospitality consultant

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