The best way to sell a menu item to a customer is by painting a picture of the experience they will have if they order that dish. If you can use the same descriptive words to describe a car – like "great" or "amazing" – then it’s not a good restaurant sales technique.
In this online lesson, hospitality consultant David Hayden explains five different ways to sell a dish using strong and effective descriptions.
What you'll learn in the How servers can sell using descriptions lesson
- The value of positive sales
- Different ways of selling menu items using descriptions – plate to fork, quality, flavors, popularity and scarcity
Who the Teaching sales skills to servers course is for
Hospitality managers, this online course is ideal for helping you understand how to lead and motivate a young team. Servers looking to skill up with pointers from an expert – you can also watch this one to improve your service and increase your tips!