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Lesson details

The best way to sell a menu item to a customer is by painting a picture of the experience they will have if they order that dish. If you can use the same descriptive words to describe a car - like "great" or "amazing" - then it's not a good restaurant sales technique.

In this online lesson, hospitality consultant David Hayden explains five different ways to sell a dish using strong and effective descriptions.

What you'll learn in the How servers can sell using descriptions lesson

  • The value of positive sales
  • Different ways of selling menu items using descriptions - plate to fork, quality, flavors, popularity and scarcity

Instructor

David Hayden

With over 20 years of experience in hospitality, David Hayden now conducts training programs for servers and managers through his company Hospitality Formula Consulting.

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