Lesson details

The best way to sell a menu item to a customer is by painting a picture of the experience they will have if they order that dish. If you can use the same descriptive words to describe a car – like "great" or "amazing" – then it’s not a good restaurant sales technique.

In this lesson, hospitality consultant David Hayden explains five different ways to sell a dish using strong and effective descriptions.

Learn hospitality skills for today’s world, including:

  • The value of positive sales
  • Different ways of selling menu items using descriptions – plate to fork, quality, flavors, popularity and scarcity

Severs, sharpen up your menu recommendation game with tips from the experts!


David Hayden

With over 20 years of experience in hospitality, David Hayden now conducts training programs for servers and managers through his company Hospitality Formula Consulting.

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