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Lesson details
The best way to sell a menu item to a customer is by painting a picture of the experience they will have if they order that dish. If you can use the same descriptive words to describe a car - like "great" or "amazing" - then it's not a good restaurant sales technique.
In this online lesson, hospitality consultant David Hayden explains five different ways to sell a dish using strong and effective descriptions.
What you'll learn in the How servers can sell using descriptions lesson
- The value of positive sales
- Different ways of selling menu items using descriptions - plate to fork, quality, flavors, popularity and scarcity
Instructor
