How servers can sell using descriptions

The best way to sell a menu item to a customer is by painting a picture of the experience they will have if they order that dish. If you can use the same descriptive words to describe a car – like “great” or “amazing” – then it’s not a good restaurant sales technique.

In this lesson, hospitality consultant David Hayden explains five different ways to sell a dish using strong and effective descriptions.

Learn hospitality skills for today’s world, including:

• The value of positive sales
• Different ways of selling menu items using descriptions – plate to fork, quality, flavors, popularity and scarcity

Severs, sharpen up your menu recommendation game with tips from the experts!