Lesson details

Customer advocacy - or sharing - is a vital part of your marketing strategy, but it's often overlooked. The truth is, getting your guests motivated to share reviews and talk about your business is an amazing opportunity for free (and credible!) marketing. In this online lesson, you'll discover how storytelling can help you build advocacy and exposure.

What you'll learn in the Sharing: Reflect, react, and talk about lesson

  • The Sharing phase in the traveler journey.
  • How to check in and continue to engage with your guests to capture emotional connection

Who the Sustainability and your experience delivery course is for

This course is aimed at aspiring and established managerial staff in travel and tourism industries.