Lesson details

Once you've decided on the kind of story you want to tell, you need to know how you're going to tell it. In this online lesson from EarthCheck, you'll get a better understanding of how to develop and structure your story and when to implement storytelling to best reach your customers.

What you'll learn in the Develop your story lesson

  • How to develop the story
  • How to structure your story
  • The five phases of the travel customer journey
  • Where to implement your stories¬†

Who the Sustainability and your experience delivery course is for

This course is aimed at aspiring and established managerial staff in travel and tourism industries.