Lesson details

As a traveler, one of the most exciting phases of a trip is dreaming about it: where you'll go, and what you'll do. As a travel and tourism business, the dreaming phase is a great opportunity to connect with prospective visitors on a meaningful, inspirational level. So in this lesson, you'll discover how you can use sustainable storytelling to make the most of that opportunity.

What you'll learn in the Dreaming: Inspire and aspire lesson

  • What the Dreaming phase in the traveler journey is 
  • How you deliver your sustainable vision through the dreaming phase 
  • Five tips for supporting your story during the Dreaming phase

Who the Sustainability and your experience delivery course is for

This course is aimed at aspiring and established managerial staff in travel and tourism industries.