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Lesson details

Have you ever been on the receiving end of a really hard sell? It feels suspicious, like they're trying too hard, or hiding something. That's why trust and rapport are the most valuable tools in your sales kit.

In this lesson, you'll learn why it's important to gain the customer's trust. You'll also learn the five key principles for building trust, known as the SCARF model.

What you'll learn in Building trust for site inspections

  • Why gaining a customer's trust is vital
  • How to apply the SCARF model to build trust with customers

Who the Site inspection management course is for

This course is aimed at sales executives working in hotels.


Katharina Darisse

Katharina Darisse is the Founder and Director at The Skill Shop GbR.

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