Price positioning strategies


Ally Northfield

4m 56s

 

Lesson Details

How do you decide your prices? It seems like a simple question, but it doesn’t have a simple answer. Pricing is influenced by a huge number of different factors - and understanding these factors is an essential part of creating price positioning strategy that optimizes your revenue.

In this lesson, you’ll explore five of the most common price positioning strategies, and how you can decide which strategy is right for the circumstances.

What you’ll learn

  • What a price positioning technique is
  • The differences between five key price positioning strategies, and how they work
  • The pros and cons of each strategy

This course is aimed at hotel managers looking to build on their knowledge of revenue management principles.

For successful completion of this course, Typsy recommends some prior knowledge of introductory revenue management principles.


Instructor

Ally Northfield

Revenue management specialist; Co-founder, Revenue by Design

Read More