Every guest segment has its place within your business mix - but the exact ratios you choose can have different effects on your revenue in different situations. In this lesson, you’ll learn how you can influence your business mix to ensure optimal revenue.
What you’ll learn
- How to design an optimal guest segment mix
- The difference between contracted and non-contracted business
- How to recognize opportunities to grow revenue by adjusting your business mix
This course is aimed at hotel managers looking to build on their knowledge of revenue management principles.
For successful completion of this course, Typsy recommends some prior knowledge of introductory revenue management principles.
Ally Northfield is a passionate and experienced revenue management specialist.