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Lesson details

As a bartender or server, it’s your job to guide customers through your bar or drinks list and ensure they are exposed to new products, brands and drinks. You need to not only be confident in selling a product, you also need to be knowledgeable about a range of brands and cocktails to build trust with a customer.

In this lesson, Gin expert and London Cocktail Club owner JJ Goodman gives his top tips for making recommendations, the golden rules when it comes to recommending Gin, and a few different ways to keep customers engaged.

Learn how to get your customers as excited about Gin as you are, and discover new ways to create opportunities, upsell, and connect with customers.

What you'll learn in the How to recommend gin to customers lesson

  • How to recommend Gin to customers
  • Upselling Gin products and cocktails
  • Tips for remaining confident

Who the Gin basics course is for

This online course is for Servers and bartenders, it’s time to take your Gin knowledge to the next level.


JJ Goodman

JJ Goodman is a trailblazing bartender who has opened nine lauded venues across London.

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