How to recommend gin to customers
As a bartender or server, it's your job to guide customers through your bar or drinks list and ensure they are exposed to new products, brands and drinks. You...
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Lesson details
As a bartender or server, it’s your job to guide customers through your bar or drinks list and ensure they are exposed to new products, brands and drinks. You need to not only be confident in selling a product, you also need to be knowledgeable about a range of brands and cocktails to build trust with a customer.
In this lesson, Gin expert and London Cocktail Club owner JJ Goodman gives his top tips for making recommendations, the golden rules when it comes to recommending Gin, and a few different ways to keep customers engaged.
Learn how to get your customers as excited about Gin as you are, and discover new ways to create opportunities, upsell, and connect with customers.
What you'll learn in the How to recommend gin to customers lesson
- How to recommend Gin to customers
- Upselling Gin products and cocktails
- Tips for remaining confident
Instructor

JJ Goodman is the founder and owner of The London Cocktail Club bar group, Craft Cocktail Co. bottled cocktails and Keystones Cocktail Club. JJ opened his first bar at just 24 years of age, then followed it up with a further eight across London. He...
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