JJ Goodman

Owner of the London Cocktail Club


JJ Goodman

JJ Goodman

Owner of the London Cocktail Club

JJ Goodman is the founder and owner of The London Cocktail Club bar group, Craft Cocktail Co. bottled cocktails and Keystones Cocktail Club.

JJ opened his first bar at just 24 years of age, then followed it up with a further eight across London. He has won the 42 Below Cocktail World Cup, was named in the London Lifestyle Awards as one of its 50 Most Influential People, and was recognized by Zagat’s 30 Under 30 as a trailblazer.

As a celebrity bartender and globally recognised thought-leader in the hospitality industry, JJ has pioneered revolutionary cocktail trends, partnered up with global brands and made many TV appearances – most notably as the winner of BBC Two’s The Restaurant in 2009 alongside his longstanding friend James Hopkins. This secured the boys a business partnership with Two Michelin Star chef Raymond Blanc OBE, and Dragons Den star and entrepreneur Sarah Willingham.

JJ’s now turned his focus towards educating Britain’s unemployed youth by Partnering with The Prince’s Trust, Springboard UK and the British Institute of Innkeeping, to continually develop pathways and opportunities within the hospitality industry. JJ’s currently working with the BII & the University of Westminster to create the UK’s first government accredited NVQ in Professional Bartending..


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