The rise of bourbon in American cocktail culture


Dustin Haarstad

3m 4s

 

Lesson Details

With the emergence of craft cocktail culture, bourbon has become a dominant player in the American bar scene and this has had a global effect as well! The sweet taste of bourbon has overtaken the spice and bitterness of other base spirits in cocktails. At the same time, a new trend has emerged, which has seen bourbon flourish in popularity as a sipping spirit too.

Bartender Dustin Haarstad explains bourbon’s rise to stardom in America and its role in cocktail culture today.

Learn hospitality skills for today’s world, including:

  • How bourbon became the key drink for the American palate
  • How the classic cocktails incorporated bourbon as a dominant spirit
  • The impact of the recent cocktail renaissance on the popularity of bourbon

Servers and bartenders, use the knowledge you gain in this lesson to talk about whiskey with authority!


Instructor

Dustin Haarstad

Bartender and beverage director

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