The rise of bourbon in American cocktail culture

Dustin Haarstad

duration3:04 mins

Lesson Details

With the emergence of craft cocktail culture, bourbon has become a dominant player in the American bar scene and this has had a global effect as well! The sweet taste of bourbon has overtaken the spice and bitterness of other base spirits in cocktails. At the same time, a new trend has emerged, which has seen bourbon flourish in popularity as a sipping spirit too.

Bartender Dustin Haarstad explains bourbon’s rise to stardom in America and its role in cocktail culture today.

Learn hospitality skills for today’s world, including:

Servers and bartenders, use the knowledge you gain in this lesson to talk about whiskey with authority!


Dustin Haarstad

Bartender and beverage director

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