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Lesson details

When you make any changes to a business strategy, you need to be able to assess whether it's working!

So in this online lesson about evaluating social media effectiveness, Stephanie Garcia will share tips to help you evaluate the changes you've made to your social media strategy.

What you'll learn in the Evaluating social media effectiveness lesson

  • What social media metrics matter to your business
  • How to start evaluating your social media effectiveness

Who the Social media marketing course is for

The Social media marketing online course is aimed at marketing professionals and owner-operators in the hospitality and tourism industry.


Stephanie Garcia

Stephanie Garcia is a digital marketing expert, CEO of Stephanie Liu Marketing and best-selling author.

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