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Lesson details

One of marketing's golden rules is understanding your target audience - and social media marketing is no different!

In this online lesson about building your customer avatar, Stephanie Garcia will share how to build a detailed customer profile, or avatar, so that you can develop a more effective social media strategy.

What you'll learn in the Building your customer avatar lesson

  • How a detailed customer avatar can help you reach your social media goals
  • How to start building an avatar

Who the Social media marketing course is for

The Social media marketing online course is aimed at marketing professionals and owner-operators in the hospitality and tourism industry.


Stephanie Garcia

Stephanie Garcia is a digital marketing expert, CEO of Stephanie Liu Marketing and best-selling author.

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