One of marketing's golden rules is understanding your target audience - and social media marketing is no different!
In this online lesson about building your customer avatar, Stephanie Garcia will share how to build a detailed customer profile, or avatar, so that you can develop a more effective social media strategy.
What you'll learn in the Building your customer avatar lesson
- How a detailed customer avatar can help you reach your social media goals
- How to start building an avatar
Who the Social media marketing course is for
The Social media marketing online course is aimed at marketing professionals and owner-operators in the hospitality and tourism industry.