Running an Instagram contest is a great way to engage your followers and give thanks for their support, while reaching new audiences at the same time.

But for your contest to be successful, you have to plan ahead to make it appealing and relevant to your followers as well as helpful for your broader business goals.

In this online lesson, social media expert Sam Mutimer shares her tips for running an Instagram contest that helps you meet your marketing objectives.

What you'll learn in the Running a successful Instagram contest lesson

• How to run a successful Instagram contest
• Ideas for different Instagram competitions you can organize for your venue

Who the Instagram for hospitality businesses course is for

If you are the owner or manager of a hospitality business, this is the online course for you! Sam Mutimer shares her industry expertise to help you utilize Instagram to boost your business.