Running an Instagram contest is a great way to engage your followers and give thanks for their support, while reaching new audiences at the same time.

But for your contest to be successful, you have to plan ahead to make it appealing and relevant to your followers as well as helpful for your broader business goals.

In this lesson, social media expert Sam Mutimer shares her tips for running an Instagram contest that helps you meet your marketing objectives.

Learn hospitality skills for today’s world, including:

• How to run a successful Instagram contest
• Ideas for different Instagram competitions you can organize for your venue

Owners and managers of hospitality businesses, make the most of your social media with help from the pros!