User-generated content is a great tactic for growing your Instagram follower base and spreading brand awareness. It’s also a great way to reward your customers for the support they show to your venue.

In this lesson, social media expert Sam Mutimer explains how to encourage customers to create Instagram content for your business.

Learn hospitality skills for today’s world, including:

• How to encourage user-generated content for your Instagram account
• The benefits of integrating user-generated content into your marketing strategy
• Tips for creating marketing campaigns around user-generated content

Owners and managers of hospitality businesses, make the most of your social media with help from the pros!