Hotel marketing
Issued by: RoomPriceGenie
This course is about the optimal marketing presence of the hotel. It covers topics such as brand building and generating meaningful content on the website, achieving more direct bookings, maintaining OTA profiles and online visibility. Finally, you will learn how best to respond to online reviews.
What you'll learn in the Hotel marketing course
- What branding is
- What direct bookings are and how you can make the most of them
- What makes a good hotel website
- What makes a good Online Travel Agent profile
- How you can show your hotels benefits through content marketing
- How guests can find your hotel online
- How to best handle negative reviews
Who the Hotel marketing course is for
This online course by RoomPriceGenie is aimed at hotel managers looking to automate their revenue management.
Duration: 38m
Lessons: 8
Lessons
Criteria:
By watching all the lessons and receiving a pass mark of 80% or more on the quiz, the earner of this credential will show an understanding of hotel marketing including optimizing websites and online travel agency profiles, and responding to reviews.
Expiration: Never