Lesson details
What is branding? It’s more than a logo or a color scheme. It’s about why you choose that logo or color scheme. It’s about understanding your core customers and, in a genuine way, representing yourself as the best option for them. RoomPriceGenie’s Head of Switzerland, Melanie explains more.
What you’ll learn in the Branding lesson
- Before starting on branding you need to understand your market positioning
- Ibis vs Raffles vs Banyan Tree
- Who your target market is
- Creating your offer - what do you put in
- Making the offer affordable - what do you take out?
- How do you show that your hotel is right for your target market?
