This course includes
- Quizzes & knowledge checks
- Downloadable resources
- Closed captions & dubbing
- Mobile app (iOS & Android)
- Hands-on activity
Online reputation management
In this online course led by Daniel Craig, you will discover best practices to manage your online reputation more effectively.
This course includes
- Quizzes & knowledge checks
- Downloadable resources
- Closed captions & dubbing
- Mobile app (iOS & Android)
- Hands-on activity
Supported by trusted hospitality organizations
This course is supported by leading hospitality organizations, reflecting recognized industry best practice.
Skills you will gain
Course details
Have you ever received a negative review of your business, and not known what to say? Or maybe you received a positive review and didn't think it was necessary to reply.
There's no denying that managing online reputation can be challenging - but in today's world, it's an ESSENTIAL part of getting new guests through the door, and encouraging previous guests to come back.
Your instructor for the Online reputation management course is Daniel Craig, CEO & Founder of Reknown Marketing. With his guidance, you'll discover why a business's online reputation plays a critical role in bringing in revenue, and how you can respond to reviews, use reputation management tools, and earn positive reviews. You will not only gain a deep understanding of the significance of a business's online reputation in driving revenue but also earn an esteemed Online Reputation Management Badge.
What you'll learn in the Online reputation management course
- What makes a positive online reputation
- How to conduct an online reputation audit and claim your listing
- Setting the right objectives for your online reputation
- How to monitor your online reputation
- Implementing feedback from reviews
- Best practices for responding to negative reviews
- Why it's so important to respond to positive reviews
- How to prevent negative reviews
- How to proactively encourage guests to post positive reviews
- Responding to three types of challenging online reviews:
- Pricing complaints
- Personal attacks
- Complaints about situations beyond your control
In this course, you will delve into the intricacies of managing and maintaining a positive online reputation for individuals and businesses. By enrolling in this course, you will gain invaluable insights and skills to effectively monitor, protect, and enhance your online reputation, ensuring a strong and favorable digital presence.
Who the Online reputation management course is for
The Online reputation management online course is aimed at hospitality managers, owner-operators, and marketing professionals. Enroll now to learn the strategies and techniques needed to build and maintain a positive online reputation for your business.
Course content
12 lessons · 48m 38s total · 1 hands-on activity
Course instructor
Daniel Craig is a former hotel general manager, marketing executive, and author based in Vancouver, Canada. Having experienced firsthand the power of online reviews as a hotelier and as a novelist, in 2009 he founded his consultancy, Reknown, to help...
View full profileInstitute of Hospitality
This course is globally recognized by the Institute of Hospitality and is worth one (1) CPD point.
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Practical training designed for real hospitality moments.
Learn from industry professionals who understand real service.
Short, flexible lessons that work around shifts, not against them.
Give individuals clarity and teams a shared standard to follow.
