Lesson details
Melanie interviews Murat Baki, general manager of the beautiful and historic Hotel La Couronne, who explains what revenue management has done for his 37-room hotel.
What you’ll learn in the Why is revenue management important lesson
- Intro to Murat and the wonderful Hotel La Couronne
- How Murat did revenue management before automation
- What the RMS does for him
- What his favorite aspects are of having prices automated
- How he has worked on branding his hotel in the ‘Bleisure’ segment
- Their online marketing strategy
- Cross-selling and upselling
- Why the technology to do this has changed his life as a hotelier
Who the Introduction to hotel digitalization course is for
This online course is aimed at hotel managers looking to automate their revenue management.
