With the evolution of the world, the way people pay for items, be it clothing or a hotel room, has undergone significant changes. An easy win in boosting your venue's revenue is adapting your pricing strategy to align with demand.
In this online lesson about pricing evolution, Fabian Bartnick will explain the three levels of pricing. You'll also discover how pricing is focused on both driving occupancy and driving revenue.
What you'll learn in this lesson, Pricing evolution
- How consumer, pricing, and distribution landscapes have evolved over time
- The three levels of pricing
- How price is influenced by supply and demand
- How pricing concepts have evolved