Most people know that you’re supposed to respond to negative online reviews of your business, especially if you don’t want the situation to escalate. But did you know that it also pays to respond to positive online reviews? True! It’s a great way to build relationships with your guests and encourage them to come back again in the future.

Joshua Swanson is a reputation management expert. In this lesson for hospitality businesses, he runs through the right way to respond to positive online reviews.

Learn hospitality skills for today’s world, including:

• What to include in your positive review
• How to strike the right tone so you can personalize your feedback, while still remaining professional
• How to write your response with the future guest in mind

Marketers, master your online reputation with the help of a total pro!