Negative online reviews can have a major impact on your hospitality business. We live in an age where people depend on online reviews when making decisions about everything, from where to eat to where to shop. And if a potential customer comes across poor feedback about your brand, then they might decide they don’t want to visit your venue at all.
So what can you do to deal with this problem? Unfortunately, just ignoring it won’t make it go away – online reviews are forever. Instead, you have to develop an appropriate response strategy to minimize the damage.
In this online lesson, reputation management expert Joshua Swanson explains how to fight back against the haters and encourage more positive reviews of your business.
Learn hospitality skills for today’s world, including:
- How to respond from a practical perspective, instead of an emotional one, so you’re not alienating future customers
- How to structure your response (with an example)
- How to reach out through private messaging to follow up on the issue
Regain control of your online reputation with these expert tips, and watch your brand soar!
Joshua Swanson is a digital marketing executive and consultant with a passion for business. He is the CEO of digital marketing agency GoToMyApartment.