Lesson details

Having the most luxurious hotel won't guarantee success if your guests can't afford the rooms. The key question: Will they choose you over a cheaper competitor? Setting a pricing baseline is crucial not just for affordability but also to ensure that your price aligns with the perceived value of your offering.

In this online lesson about establishing a pricing baseline, Fabian Bartnick will explain the importance of a good pricing structure. You'll also learn how to define your value proposition so you stand out from your competitors. 

What you'll learn in this lesson, Establishing a baseline in pricing 

  • How to define your value proposition 
  • How to gain a competitive advantage within your venue and against your competitors 
  • What a value perception is 
  • Market Vs. Competition Vs. Demand 
  • The paradox of choice


Community Experts
Typsy Community Experts are hospitality professionals from around the world who are passionate about the industry, have know-how and something to say, and want to share it with people across the globe.
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