While posting photos of weekend brunch plates has become a bit passé on personal Instagram accounts, food photography for restaurants is still an essential hospitality marketing strategy.
When food photography is done well and captures the essence of the product, the hype it can generate for your restaurant is astounding. Not to mention that in an age of easily shared and accessible information, these photos have the capacity to reach massive audiences and show off your brand and product worldwide!
Matt Armendariz has been shooting food for a decade, so he’s well versed in the art of food photography. Here he shares some food photography tips for beginners.
Learn hospitality skills for today’s world, including:
- Common mistakes that beginners make and how to avoid them
- Preparing yourself to create beautiful food photography
- How to think about light and angles when taking photos of food
- The importance of tripods and props
Restaurant marketers, master food photography for your venue. This is also perfect for owners and managers of small venues who want to get some DIY photography skills.
Matt Armendariz has been working in the food industry for over 20 years. His food photography has been featured in a range of publications, from cookbooks to The New York Times.