Importance of the barista

As a barista, you play a key role in your venue. You are the first point of contact for many visitors, which means that your professionalism and speed can make or break their impression of the business.

Pete Licata won the World Barista Championship in 2013, and now works as a coffee educator and consultant. In this short lesson, he explores what it takes to be a true professional barista.

Learn hospitality skills for today’s world, including:

• The qualities that make a fantastic barista

Take your coffee service skills to the next level with the help of a world champion.