Businesses, whether it’s wanted or not, have an online reputation which refers to building a brand image. It creates, cultivates, and maintains a brand name and builds reputation. In this lesson, Mai Aristoteli explains what online reputation management is and provides some useful facts that can help you and your business succeed.
Content created by Mai Aristoteli, a PR and Communications expert. Mai built her career in London working for TalkPR where she founded and ran the Global brands division, leading campaigns for the likes of Dolce&Gabbana Beauty, Adidas, Johnson&Johnson, PANDORA, Neutrogena and Pernod Ricard. She was recently the General Manager for the Red Republic, which is one of Australia's leading PR agencies. And, she has 15+ years experience delivering campaigns to 30+ territories, and events from major global launches to intimate dinners.
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