The art of online brand content

Community Instructors

3m 45s


Lesson Details

As they say, ‘content is king!’. However, online branded content can be very different from content that is advertised on traditional media platforms. In this lesson, Mai Aristoteli guides you through what online branded content is and how to create it for your business. 

Content created by Mai Aristoteli, a PR and Communications expert. Mai built her career in London working for TalkPR where she founded and ran the Global brands division, leading campaigns for the likes of Dolce&Gabbana Beauty, Adidas, Johnson&Johnson, PANDORA, Neutrogena and Pernod Ricard. She was recently the General Manager for the Red Republic, which is one of Australia's leading PR agencies. And, she has 15+ years experience delivering campaigns to 30+ territories, and events from major global launches to intimate dinners.

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