Social media is a fantastic marketing tool for hospitality businesses. It’s easily and widely accessible, and either free or very affordable to use.

But before you get started, it’s important to consider your social media strategy so you can keep track of what’s working and what you need to adjust.

In this online lesson, social media expert Sam Mutimer explains how setting social media goals is a key marketing strategy.

What you'll learn in the Setting your social media goals lesson

• The benefits of using social media for hospitality marketing
• What you need to consider when planning your social media strategy

Who the Social media for hospitality businesses course is for

Owners and managers of hospitality businesses, it’s time to boost your social media presence with help from our star instructors!