Measuring your business reputation is crucial for the online health of your marketing and communications - but figuring out exactly how to measure how your customers perceive you can be tricky. In this lesson, Mai Aristoteli explains the metrics you can use to understand your public image and respond accordingly.
Content created by Mai Aristoteli, a PR and Communications expert. Mai built her career in London working for TalkPR where she founded and ran the Global brands division, leading campaigns for the likes of Dolce&Gabbana Beauty, Adidas, Johnson&Johnson, PANDORA, Neutrogena and Pernod Ricard. She was recently the General Manager for the Red Republic, which is one of Australia's leading PR agencies. And, she has 15+ years experience delivering campaigns to 30+ territories, and events from major global launches to intimate dinners.
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