To have a successful brand, you need to understand your audience and build rapport with them. Different audiences choose to spend their time on different social networking platforms though, and with so many apps and websites to choose from, picking where to focus your attention can be tricky.

In this online lesson, social media whiz Sam Mutimer helps you figure out how to target audiences on social media.

What you'll learn in the How to find your social media audience lesson

• Tools you can use to help you better understand your audience
• How to best utilize social media to engage target audiences

Who the Social media for hospitality businesses course is for

Owners and managers of hospitality businesses, it’s time to boost your social media presence with help from the experts!