Lesson details

When it comes to marketing, the most effective thing you can do for your business is make sure other people are saying great things about you too! Engaging media and influencers to help you spread the word about your business gives your reputation much more credibility than anything you can say about yourself. In this lesson, Mai Arisoteli talks through the why and how of engaging media and influencers to help market your business. 

Content created by Mai Aristoteli, a PR and Communications expert. Mai built her career in London working for TalkPR where she founded and ran the Global brands division, leading campaigns for the likes of Dolce&Gabbana Beauty, Adidas, Johnson&Johnson, PANDORA, Neutrogena and Pernod Ricard. She was recently the General Manager for the Red Republic, which is one of Australia's leading PR agencies. And, she has 15+ years experience delivering campaigns to 30+ territories, and events from major global launches to intimate dinners.

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